“Engage a new relationship at point of sale, whether it is with the Web, digital signage, touch screens or mobile phones”

“Today, in-store marketing is not seeking to work against e-commerce; it becomes an area of expression, a unique medium that is not a rival but an ally in the acquisition of clients.”

The ScreenGate solution family includes ScreenGate™ Management Gateway - which offers state of the art management capability, with Proof-of-Performance technology included – and ScreenGate™ IP Streaming solution - which offers IP streaming media delivery advantages.

Ronni Guggenheim, CEO of MDS, says: “With its new ScreenGate solution, MDS is further expanding its innovative offer to the Digital Signage market. We are proud to be the first company in the market to offer an IP streaming solution specifically designed to respond to the challenges of digital signage networks. ScreenGate IP Streaming has been designed in close cooperation with some of the leading DooH network operators, incorporating their feedback and answering some of their current challenges. ScreenGate solution is not just a media distribution solution over IP: with ScreenGate Management Gateway (SMG), ScreenGate is a media delivery solution which ensures the media to be delivered to the screen. By seamlessly integrating with SMG, ScreenGate IP Streaming benefits from the built-in patented Proof of Performance and offers a full management plug-in to enable comprehensive display access, control and management, making it the next generation management platform for Digital Signage displays around the globe.”

ScreenGate IP Streaming Solution:
ScreenGate IP Streaming solution is MDS’s latest media distribution solution which allows network operators to maximize their network value by leveraging the inherent benefits of IP technology with its pervasiveness, its scalability and its cost-effectiveness using existing LAN infrastructure. The DS content will be distributed with full-HD quality and requires only a small bandwidth.

ScreenGate Management Gateway:
Minicom Digital Signage’s revolutionary ScreenGate Management Gateway (SMG) is a digital signage management software platform which ensures the delivery of the right content to the right device at the right time. In case of display failure, SMG sends immediate alerts in order for network operators to solve the issue immediately. SMG delivers advanced remote control and performance monitoring, featuring Proof-Of-Performance technology which maximizes your network’s efficiency.

In order to celebrate this launch, MDS is organizing a Happy Hour on February 2^nd at 2.30 PM with a special session on “How to reduce your cost and manage your DS Network with MDS ScreenGate Solution”, which will be followed by aperitifs and drinks and Live Demo of MDS’ new ScreenGate Solution.
Click here to receive more information on MDS Happy Hour at ISE 2011.

Minicom DS is also co-organizing the DS Showcase with ISE and the Expert Tour with OVAB
Click here to meet MDS at the DS Showcase at ISE.
Click here to register for the free Digital Signage Expert Tour.

It’s the Nudge part that interests us most.

Nudge being “The call to action”, awaking the urge to do something, NOW. In a nutshell are we that easy to manipulate? Not all of us, but the majority yes.

Done properly, it’s easy. Here’s a documentary on how a group of educated, well-balanced individuals were (without their knowledge) made to commit a crime. The manipulator associated colour, music and phrases to build the participants into a highly motivated state, converging all of those psychological empowerment tools into a single set-up. The manipulator subliminally anchored freedom, childhood, opportunity and romance into various criminal acts. After having previously been convinced to steal sweets from a shop based in Codicote High Street in Hertfordshire, they experienced the euphoria that could be gained from criminal acts.

Digital Signage can associate colour, music and phrases to build viewers into a motivated state. To BUY subliminally.

Here the Link: The Heist

The film is informative and entertaining, well worth your time, it proves the ease with which we can be influenced. Watch it carefully, it’s the real thing.

All advertising signs work on the subconscious realm. You only need to notice the sign fleetingly to be influenced; according to studies by Bernays it takes only a repetition of eight times to implant the message. Our digital signs of today are good at repeating those messages endlessly, thus the attempt at implant is effective because Advertising preys on the primitive fear of exclusion, exile, and abandonment. The core element goes back to the times of Plato.

We are swimming in sea of messages, our subconscious soaks them up. Thus to answer the question, do the signs work? Yes, and you need not even look at them straight on. Details like position of the sign and length of message all heighten the experience even more.

James van Etten, Executive Editor, CLIPPINGs

Minicom Digital Signage, führender Anbieter von professionellen und einzigartigen Mediendistributionslösungen inklusive Kontroll- und Managementfunktionalitäten für die Digital Signage Industrie autorisiert MobilePro AG als Value Added Distributionspartner in der Schweiz.

MDS ist stolz mit der MobilePro AG einen Partner gefunden zu haben, der als führender Anbieter im Schweizer AV und IT Markt bereits sehr aktiv im Digital Signage Segment ist. MobilePro AG bietet seiner breiten Kundenbasis mit professionellen Displays und Projektoren verschiedener Hersteller, Mediaplayern sowie entsprechendem Zubehör ein umfassendes Produktportfolio an, welches nun mit MDS Lösungen für Mediadistribution und Digital Signage Netzwerkmanagement erweitert wird.

MDS neue Produktfamilie ScreenGate bietet neue und innovative Funktionalitäten. ScreenGate IP Streamer und die erweiterten Managementplattform ScreenGate Management Gateway ermöglichen Netzwerkbetreibern DS Inhalte per Streaming über eine IP Netzwerk zu verteilen und sicherzustellen, dass das Netzwerk ordnungsgemäß funktioniert und entsprechend gemanagt werden kann. Diese neuen MDS Lösungen reduzieren die Investitions- und Unterhaltskosten von DS Netzwerken und erhöhen den Mehrwert für den Kunden.

Über MobilePro AG

MobilePro AG ist der führende Schweizer Distributor für Digital Signage Produkte und Lösungen. Als langjähriger Distributor der Weltmarktführer: NEC, Samsung und LG Electronics freuen wir uns mit Minicom Digital Signage einen weiteren starken Partner mit hochwertigen Produkten gefunden zu haben. Wir bedienen mit unserem Partnernetzwerk den gesamten B2B Markt. Für jedes Bedürfniss und Anforderung bieten wir die passende Lösung. Im gut ausgestatten Showroom in Opfikon, direct am Flughafen Kloten, zeigen wir Produkte, beraten und schulen unsere Partner. Mit eigenen Lagern in der Schweiz und Österreich, sind wir in der Lage kürzeste Lieferzeiten anzubieten.

Source: Minicom Digital Signage

Dirk Hülsermann Leaves Neo Advertising

EL FUTURO YA ESTÁ AQUÍ Y ES DIGITAL

627-Square-Foot Video Wall with Samsung LCD Technology Now on Display at McCarran International Airport

Where CES and Digital Signage Meet

These were the links most visited by our readers.
James van Etten, Editor, CLIPPINGs

Minicom Digital Signage, leading manufacturer of advanced media distribution and innovative management solutions for the digital signage industry, is again partnering with ISE to help create the Digital Signage Showcase, and is co-organizing the Digital Signage Expert Tour, along with OVAB Europe, at ISE in Amsterdam on Feb 1 – 3, 2011.

While many actors of the digital signage industry will be exhibiting at ISE 2011, they will present bits and pieces of digital signage networks in many different booths, showing their own parts of the overall application. The DS Showcase at ISE 2011 will provide a complete ‘end-to-end‘ overview of the digital signage eco-system with a perspective on how to plan, create, rollout and operate a full-scale digital signage network, from content to measurement.

André Koitzsch, Minicom Digital Signage Sales Director for EMEA, says: “Minicom Digital Signage is delighted to be partnering with ISE, which is the major European exhibition for the digital signage industry. In the DS Showcase, we will demonstrate how digital signage solutions provide a competitive platform to all vertical markets to fulfill their customers’ expectations. MDS will take this opportunity to present its latest ScreenGate solution family, which offers IP streaming media delivery and state of the art management capability, with Proof-of-Performance technology included”.

The Digital Signage Expert Tour is co-organized with OVAB and will start at the DS Showcase. This Tour is an educational framework designed to help visitors understand the full digital out-of-home experience on the ISE show floor and to provide them with an overview of selected exhibitors, following the path of the digital signage supply chain, outlining how the various pieces fit into the overall digital signage puzzle.

Mike Blackman, Managing Director of Integrated Systems Events, says: "As the market for digital signage continues to grow, so it has become an even larger part of our event. ISE now offers a greater number of digital signage exhibits and solutions than any other European tradeshow. The Digital Signage Showcase and Expert Tour were a great success at ISE 2010, and we are delighted to be working with Minicom Digital Signage and OVAB Europe again in helping to make these important events happen.”

Click here for more information on Minicom Digital Signage at ISE in the DS Showcase.

Click here to register to the free Digital Signage Expert Tour.

Source: Minicom Digital Signage

We are looking forward to a new year of working together in harmony and good spirit!

The digital signage industry is fragmented by several different technology and solution providers, each of them providing one piece of the puzzle in the digital signage eco-system.

The DS Showcase is aimed to provide a complete ‘end-to-end’ digital signage solution with a bird’s eye perspective on how to plan, create, rollout and operate a full-scale Digital Signage network, from content to measurement.

While visitors will see in ISE bits and pieces of the overall application out of context, the DS Showcase will show a complete DS eco-system, with on-floor education to the end-users and integrators who are visiting ISE.

More information page: www.minicomdigitalsignage.com/ISE.cfm

JCDecaux – Jeremy Male – CEO UK & Northern Europe

Kinetic James Copley, UK COO

JWT Paul Banham – Digital Creative Director

The Impressive Year
Another well attended breakfast briefing organised by The Screen at The Hospital Club in London. It was well attended with many of the older delegates yet with the appearance of many new faces. I didn’t expect less as all these events are successful and inspirational. They’ve hosted several forums over the last year with 50 speakers and an attendance of 800 delegates. This has put The Screen on the map of “must attend” events. A steady progressionof breakfasts to conferences and recently tours assures pedigree, allowing them to reach wider communities.

The question everyone asks me, how are you doing and where do you think the industry is now? As for me viewing the industry from a reporter’s eye, I did well thank you. The industry? From what I have reported and the frequency of installs I’d say the sector has lifted off the runway and is “Gear Up”. The economy, if it holds, will help propel this rapidly growing industry onwards. From my perspective I’d say there are cracks in the facade, yet they can be overcome with good management and sales team. As I mentioned at the beginning of this year, management has supplied us with a great kit bag, it was down to the salespeople now. So, all in all it has been a good year.

Is DOOH in the mainstream? Frankly, it’s not in everyone’s vocabulary yet, this I take from reading trade papers every day, we still need to educate more of the troops. It has however edged respectfully closer approaching the coveted tipping point with each day. As to investment into infrastructure I’d say it was commendable.

The JCDecaux Bombshell
Jeremy Male, CEO of JCDecaux U.K. and Northern Europe, kicked-off the event by underlining that JCDecaux has had a watershed year and will double its digital presence in rail and malls in the coming year. The investment they have made in their network allows them to reach more people everyday than all midmarket national press put together, and more than radio over a two-week campaign. With the UK the 2nd largest digital signage market behind China, they are expecting to double their footprint in the UK next year.

Without doubt it was events this year that has driven the digital signage market well, especially during the election, World Cup and Wimbledon. This helped with awareness among the agencies who will be seeking even more creative use of the platform. Similar to my own statement at the beginning of 2010, Male said that we’ve invested but now we need to do the marketing. One pound in every eight is being spent on DOOH and with the Olympics just around the corner this share could reach one in five by 2012.

JCDecaux will extend coverage of national rail and widen their Mall presence across the UK.
All this will be moved along by “The Power of Creative” whereby 52% of increase in market share comes from creativity. Yet still we are showing 65% of new media based on old media methods and mind-set. A lot of educating needs to be done.

By 2011 digital signage will be reaching 50% of the UK population, this fact means the industry is now mainstream and not a niche anymore.
Another interesting fact is that 80% of UK national digital signage can be found in London, national expansion is necessary. Male feels that a tipping point has indeed been reached and forecasts revenue of £115 million in 2011, the ever expanding national footprint will also attract a host of new brands helping the forecast.

Kinetic
According to Kinetic they own about 25% of market share, they also conclude that outdoor can now be classed as mainstream. The drivers being: Investment, Scale and the consumer.

Investment means continued rollouts, new formats, new environments and joining the mobile consumer.
In scale they see properties in all major cities and that all opportunities are well represented plus rail, they are assured that development will continue.
The consumer is being presented with an ever increasing sophistication of advertising with more interactivity plus facetracking.
To sustain the future more investment is needed, their growth expectation is 15% in 2011. Continued investment means they will retain and improve on flexibility, an important factor.

JWT
Paul Banham highlighted that today’s Poster/Billboard is well armed. With Bluetooth server, mobile, camera, touch and gesture interactivity it is well equipped to harvest marketing data by the bushel. Facial recognition is just scratching the surface. He agrees with other speakers that we’ve gone mainstream.

The future?   “Stop thinking it’s a poster”

James van Etten, Editor CLIPPINGs