The Digital Signage Expert‘Content Players/Servers’ Archives
Everybody is creative. Just dare to show it.
Advertising is always about impact. Impact will raise eyeballs. On television as well via traditional signage as well as via digital signage screens. But, most of the time traditional signage is one step further. I think this ad in a shopping mall is probably the best ad ever made. Look closely and you will understand. That is impact pur [...]
I Thought We Were Going Crazy – Players at Screens?
How do fight a persistent trend? What is the best strategy for getting your message across? How do you overcome the disconnect between what designers design and the practical reality of every day use of digital signs? I have been trying to think of a way to get more people to look at our Cost Ramifications of Player Placement in Digital Signage [...]