The Digital Signage Expert‘Digital Signage Puzzle’ Archives
March Madness
It is that time of year where for the last 2 weeks sports fans have been glued to TVs watching March Madness. There are numerous studies each year about how much corporate time is wasted with employees filling out brackets, talking about games, and taking long lunches to catch the tournament. What would happen if companies just embraced it [...]
Everybody is creative. Just dare to show it.
Advertising is always about impact. Impact will raise eyeballs. On television as well via traditional signage as well as via digital signage screens. But, most of the time traditional signage is one step further. I think this ad in a shopping mall is probably the best ad ever made. Look closely and you will understand. That is impact pur [...]
The Digital Signage Evolution
Having been involved in Digital Signage since 1994, (yes, before anyone knew what to call it), it is great to see the industry has evolved and matured, the segments of a once whole pie are being broken into clearly identifiable pieces each with their own place within the Digital Signage ecosystem. In those early days, we (as Remote Media) and [...]
Changing Tides of Content
The last two days has been exceptional for the CLIPPINGs newsletter. Each day a link received several clicks that reached high above the average. The results of the clicks for articles in CLIPPINGs are posted the next day on HIT LIST. So if you have an article you’ve had posted in my newsletter then have a peek the next day into the link above [...]
Digital Display Convergence
At Rise, we have been watching digital signage, technology, business and consumer trends and we have a few observations: Displays will no longer be passive one-way dialogue devices, within the next year or two it will be rare that you can’t touch and interact with a display, they will become two-way dialogue portals, communicating in all [...]
Are We There Yet?
Have you noticed digital signage software companies are always talking about what is being released next, not what they have today? I wish I could say I was different but in the rapidly changing world of digital signage what we have today is never good enough. The market is evolving quickly and it is important for clients to not only evaluate [...]
How Haiti proves digital signage as an industry is far from maturity
We, in our industry, are all working hard. All knowing for sure we are doing the right thing. Building networks, producing content, measuring eye-balls on screens and trying to sell expensive advertising time. And day in – day out, we all shout that our industry is the best to invest in at the moment. But these days, I think, we all received a [...]
Inspiration is always nearby!
Our business is all about impact and creativity. The idea is to keep it is as simple as can be but with impact included. This little posting is just to give a tip. Just keep your eyes open and see what is happening around you. Creativity always is nearby. Have a look at a couple of examples and remember, this is how you should work with your [...]
Do use audio when needed!
Most of the time the best thing to do with your content for digital signage is to broadcast it without audio. People can’t hear it very well and for shop employees it really is annoying. They will switch the audio off going mad hearing the same melody every 5 minutes. But sometimes we do recommend to use audio. Just use it for the clips that [...]
Piccadilly circus, talking about impact!
Just a short posting this week. Visited London last Wedsnesday, actually rather cold because of the wet snow slamming into my face horizontally. But somehow it always happens when I am in this city, I must see Piccadilly circus. I always want to experience the mother of all out of home (digital) signage; the giant screens. This time I made a [...]