The Digital Signage Expert » Digital Signage Expert Tour

Digital Signage Expert Tour at CETW 2010 – ice cream on Minicom for all!

Elizabeta Petakovic — Fri, 12 Nov 2010 11:25:22 +0000

Another successful Digital Signage Expert Tour – this time at CETW 2010. Here are the first pictures from it

viscom Frankfurt 2010 impressions

Elizabeta Petakovic — Mon, 08 Nov 2010 10:06:00 +0000

viscom Frankfurt is over, and here are some of our first impressions!

EDIT: And here is the moment when André Koitzsch, MDS Sales Director DACH, Baltics & Scandinavia, took over the prize! Pictures are taken from invidis.de website, pls see them at their source

Excellent on-floor education opportunity at ScreenMedia Expo 2010 – The Digital Signage Expert Tour

Elizabeta — Thu, 29 Apr 2010 11:57:59 +0000

Another event and another opportunity to take the well known Digital Signage Expert Tour on the show floor. The tour will give an overview of the typical digital signage application from content creation to monitoring at the point of display.

Yes, I am talking about ScreenMedia Expo 2010. This time, the participants will have a chance to discuss with the leading digital signage vendors and get valuable insights from industry experts. The Groups will be guided twice a day through the show floor by the industry insider Michal Kraft, supported by a wireless communication system. As Ms. Kraft says,

The Digital Signage Tour is excellent opportunity for both learning and networking. Scala, YCD, Philips, Harris, Quividi’s booths are just some of the stops we will make on the show floor.

To participate in this free tour sign up now!

Following ISE – the Digital Signage Expert Tour at DSE

Dave Haar — Wed, 17 Feb 2010 20:29:32 +0000

Well – it’s finally here -or it’s not here soon enough – depending on your outlook.

Digital Signage Expo kicks off in Las Vegas next week and for the first time – the Digital Signage Expert Tour will be present, sponsored by The Digital Signage Association and hosted by Minicom Digital Signage. The Tour will be held on both Wednesday and Thursday at 10:00 AM, 1:00 PM and 2:30 PM.

The tour will cover all steps and complexity necessary in planning and rolling out a digital signage project. Participants shall get an holistic overview of the digital signage application and food chain, as our experts guide them through, booth by booth, presenting all components and elements, from content creation through to monitoring at the point of display.

Stops along the way will include Content Creation by AccuWeather.com, Content Management by Symon, Scala, 3M Touch Systems, and Omnivex, Players by Black Box and Magic Box, Displays by NEC Display Solutions, Mounting solutions from Chief, Peerless and ITS Enclosures, Network Owners and Operators UCView and ZipCast as well as others in the Digital Signage food chain.

See all the pieces in one place – don’t forget to reserve your spot today – the Tours are limited.

Digital Signage Expert Tour in India – Twitter summary

Elizabeta — Wed, 25 Nov 2009 11:43:00 +0000

As we said couple days ago – the Tour’s next stop was in India. And, according to the pictures, many people managed to “light the candles on the knowledge” that was shared that evening.

Next to the event’s review from yesterday, we can also share the tweets from Ronni Guggenheim, which can outline the agenda of the event. Enjoy the reading!

· at “Expert Tour” event in Bangalore organized by Emarson, Scala, LG and Minicom Digital Signage.Education & networking, no sales&marketing!

· digital signage in india: still in honeymoon phase. many non-networked displays.

· presentation by Scala at “Expert Tour India”. Scala working soon on digital photo frames

· over 80 persons attending Digital Signage “Expert Tour” in Bangalore!

· Scala setting up Indian office in Bangalore. 35 projects so far.

· next presentation: Satheesh, President of Tag Media, India’s first DooH network reaching 20′000′000 consumers every day!

· Tag media: honeymoon is over! Call DooH InstoreTV. Compare it to sales of TV advertising…

· Tag Media: seeking close cooperation with main players such as 3M, Minicom Digital Signage, Samsung, etc. to create total solution

· Tag Media: 2010 will be THE year for DooH in India!Major challenge in India: connectivity to location. 3G will change a lot.

· Tag Media: metrics and standards projects by OVAB very important!

· wow, what an event (Expert Tour in Bangalore, India)! >100participants networking till late night.

The subcontinent wakes up

Ronni Guggenheim — Tue, 24 Nov 2009 11:52:00 +0000

India went through a hard time the past two years. In two days it’s exactly one year ago since the Mumbai attacks which put the whole country in a state of paralyzing shock which is felt since then. Not only hit it hard, but accelerated also the economical crisis which was devastating the local industry and general economy to an extreme. Particularly, the DS industry suffered, being considered an experimental media which has not yet found its place in the marketing mix of the brand owners. So far, there were only 4-5 serious DooH network operators, and according to them they were literally fighting for survival in the past two years.

Together with our local rep office at Emarson, we decided that now is the time to contribute to the revival of the industry. It’s about time to leave the year behind us and start looking forward. The goal was to call for a networking and education event, allowing the DS community to come together, exchange views, start up new cooperations. We decided to run it under the so far very successful “Digital Signage Expert Tour” (DSET). The DSET is clearly committed not to sell, not to market and not to give centerstage to products, but rather educate and train, with a view on the full supply chain and eco-system of digital signage.

The event was planned for 50 participants. While I was presenting (1 hour after start), the hotel staff had to add row after row of additional chairs as people kept flooding into the banquet-hall. At the end, we had 100 persons attending, some of them crossed the Indian subcontinent to join. Now this is a signal: the market is waking up. The industry makes a bold statement: “the bad times are behind. we look forward!”. And yes, this was the spirit of the event. Most of the participants remained also for the networking after the formal agenda, some of them till mid night (and not because of the free beer!).

2010 will be a good year in India. The market has grown up. Yes, still there is a lot of price pressure, but the people I talked to all understood that a cheap consumer display at the end of the day will cost them more over the time. Yes, professionals start to understand the value of a narrowcasting software vs. DVDs. Yes, people start to understand the business model and the various verticals in this market. All very encouraging signs for the year to come.

And yes, we will be back and continue the DSET and expand its format. This is a commitment.

“If you have knowledge, let others light their candles on it” – Digital Signage Expert Tour in India

Elizabeta — Wed, 18 Nov 2009 15:06:00 +0000

“If you have knowledge, let others light their candles on it” is a quote without clear origin. The resources on internet ascribe it to both Margaret Fuller and Winston Churchill. But, whoever the author is, message remains the same.

The event with this motto will be taking place in Bangalore, India, on next Monday, November 23rd. It aims to “provide an enlightening session on all the components of Digital Signage & its applications, thus enabling a brighter future for Digital Signage in the country.” So, our recommendation is – give it a go, have a look & feel of digital signage components and be hosted in Indian way!

The VIRTUAL Digital Signage Expert Tour goes LIVE

Elizabeta — Tue, 03 Nov 2009 20:12:00 +0000

And now – to take the Digital Signage Expert Tour – you don’t have to invest money into visiting the shows, or even move from your comfortable chair! Why is that? Simple reason – we brought the virtual version of The Digital Signage Expert Tour™ to you.

The Tour provides an explanation of the role of the different puzzle pieces involved in a digital signage installation as well as looking at some of the leading players in the industry and the roles they play. – says Dave Haar.

By simply clicking on the pieces of puzzle, one can get information about the particular part of the industry. Or, in the case one wants to get a complete overview of the full digital signage food chain – lean back and take the entire tour. One can even make a break as one pleases, and continue on some other occasion.

Since it is just launched, we would be happy to get your feedback! And, due to the fact that the number of featured technologies and vendors will expand – it would be a good idea to visit the Tour periodically.

Successfull start of Digital Signage Expert Tours at VISCOM

minicomds — Thu, 01 Oct 2009 20:20:00 +0000

The VISCOM trade fair started successfully. Reed Exhibitions as the organizers of the VISCOM did also an excellent job on attracting people who have been not familiar so far with the Digital Signage and want to learn the basics of the Digital Signage at the Digital Signage World – a dedicated focussed area at this trade show. The Digital Signage Expert Tours as part of this concept today have been all attended by a huge audience. The free tours provided an overview of a selection of carefully hand-picked exhibitors following the accurate path of the entire digital signage supply chain, from content creation to measurement, outlining how they fit into the overall Digital Signage puzzle. It was a chance to see NEC, CITTADINO, Seen-Media, Scala, Dimedis, DT Research, the Deutsche Telekom and others within this 1,5 hours to get a full picture about all elements of the Digital Signage.

VISCOM, the leading visual communications trade fair, will start tomorrow in Düsseldorf. The organizers expect a successfull show with more than 10.000 visitors. “The fact that the number of exhibitors increased from 270 last year to 320 this year is a good sign.” said Mr. Christian Hruschka from Reed Exhibitions today. The Digital Signage Expert Tour which is organized by Minicom Digital Signage in cooperation with Reed Exhibitions is nearly fully booked.