“Engage a new relationship at point of sale, whether it is with the Web, digital signage, touch screens or mobile phones”

“Today, in-store marketing is not seeking to work against e-commerce; it becomes an area of expression, a unique medium that is not a rival but an ally in the acquisition of clients.”

This White Paper describes the importance of network management in reducing costs, increasing value in digital signage systems. The reliability, efficiency and value of any digital signage network is significantly enhanced by the selection of a robust, fully-featured network management system. Such a system allows the optimization of operations by providing remote monitoring, control and maintenance of all elements – such as devices and media streams – within the network.

Remote monitoring gives improved visibility of system operations, allowing on-site support to be streamlined while gathering the performance statistics that are the basis of network optimization. Advanced remote control capabilities enable this optimization as well as allowing early intervention to resolve operational issues.

With over a decade of experience in developing remote management solutions for the IT industry, and being a pioneer in the Digital Signage industry, Minicom Digital Signage has gathered extensive knowledge and competences in this area, and is recognized as one of today’s leader in the application of these solutions to the DS industry.

The white paper can be downloaded here: www.minicomdigitalsignage.com/requestdsnetworkmanagement.cfm

• Digital Signage Industry overview
• Digital Signage Network Topology
• Placement Choices – screens vs players
• Considerations – player placement options
• Benefits of Player at Screen
• Challenges of Player at Screen
• Benefits of Back Room Placement
• Challenges of Back Room Placement
• Content Delivery Methods

EDIT: And here is the moment when André Koitzsch, MDS Sales Director DACH, Baltics & Scandinavia, took over the prize! Pictures are taken from invidis.de website, pls see them at their source

Minicom Digital Signage, leading manufacturer of advanced multimedia platforms, media distribution and network management solutions for the Digital Signage industry, is happy to announce that it is sponsoring and exhibiting in Customer Engagement Technology World (CETW) in New York on November 10th & 11th 2010. This event will take place at the Javits Convention Center, and MDS will be at booth #637.

At this event, Minicom Digital Signage is organizing its Digital Signage Expert Tour™. The Digital Signage Expert Tour is an educational framework which is designed to help visitors understand the full digital out-of-home experience on the show floor. This free tour explains the role of the different components of a digital signage network by giving an overview of selected exhibitors, following the path of the Digital Signage supply chain, visiting: players’ manufacturers, content management software companies, display manufacturers, mounting solutions providers as well as network operators. It provides a glimpse of the complexity of Digital Signage networks and keys to design and implement a successful one for your business.

The Tour will start in the front of the exhibit hall at the following times:
- Wednesday, November 10^th at 2PM
- Thursday, November 11^th at 1PM

Please click to register: www.minicomdigitalsignage.com/CETW

Dave Haar, Minicom DS’ North America Managing Director says: “The Expert Tour provides attendees an in depth glimpse at the elements that make up a Digital Signage installation. We are happy and proud to bring our expertise to the CETW venue. “

“We are thrilled that Minicom has agreed to host the Digital Signage Expert Tour™ at Customer Engagement Technology World. This tour has demonstrated globally that they provide attendees with a greater understanding of the Digital Signage ecosystem, and how the attendees can best seek out the correct products for their deployments.  These Tours will help attendees maximize their time at CET World and improve their ROI.” said CET World General Manager, Lawrence Dvorchik.

Minicom DS has also been invited to participate and deliver a presentation on “Innovative Media Delivery Solutions to Reduce your Cost and Increase the Value of your Digital Signage Network” at 12:45 pm on Wednesday, November 10^th in Tech Talk, Theater A. This presentation will include innovative and comprehensive solutions for media delivery using different technologies, and will explain how these solutions can be integrated in a Digital Signage network in order to raise the network performance, to reduce costs and increase the system’s value.

To register for your free pass to Customer Engagement Technology World, please visit www.cetworld.com

About Minicom Digital Signage
Minicom Digital Signage is the leading manufacturer of advanced multimedia platforms, media distribution and network management solutions for the Digital Signage industry. Our solutions allow the distribution of rich content from a media player to multiple digital displays located hundreds of meters/feet away, offering advanced remote monitoring and control capabilities. Our mission is to offer integrators and distributors media infrastructure solutions with the highest added value at the lowest capital & operational costs. With more than 400K screen displays powered, offices and partnerships all over the world, Minicom Digital Signage is the recognized leader in providing innovative and comprehensive solutions to the ever-growing challenges and requirements of the Digital Signage industry.
For more information, visit MDS at www.minicomdigitalsignage.com

About Customer Engagement Technology World (CETW)
For 14 years, Customer Engagement Technology World (featuring KioskCom & The Digital Signage Show) has delivered strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as kiosks, digital signage, self-service, digital out-of-home/place based media, mobile and other customer-facing technologies.  Having recently been named by Tradeshow Week as one of the 50 Fastest Growing Trade Shows in North America for the fourth time, the event has maintained success by delivering critical content and strategies to ensure deployment success directly from end-user companies that utilize these technologies within their organizations.
For more information, visit www.cetworld.com

Source: Minicom Digital Signage

Minicom Digital Signage, leading manufacturer of advanced multimedia platforms and media distribution solutions for the Digital Signage industry, and Reed Exhibitions Germany, the organizer of the viscom exhibition series, announce that they will organize the Digital Signage Expert Tour at viscom Frankfurt 2010, on Nov 4th & 5th 2010.

The Digital Signage Expert Tour is an educational framework, designed to help visitors understand the full digital out-of-home experience on the show floor. This free tour will provide an overview of selected exhibitors, following the path of the digital signage supply chain, from content creation to measurement, outlining how they fit into the overall Digital Signage puzzle. To participate to this free tour, participants can register by clicking here: www.minicomdigitalsignage.com/events/viscom_Frankfurt_2010.cfm. The tour will start at the hall 3.0 stand No H23.

In addition, Minicom Digital Signage will use an innovative communication method, allowing participants to listen to the tour guide’s explanations without surrounding interferences. This method utilizes the ListenTech Tour Audiosystem and ensures that listeners hear comprehensively, without interruption.

André Koitzsch, Minicom Digital Signage Sales Director for Germany, says: “After the successful Digital Signage Expert Tour we performed last year at viscom 2009 in Düsseldorf, we will offer this year again a tour to present the Digital Signage Ecosystem at viscom 2010 in Frankfurt. The tour will focus on major players of the Digital Signage industry and will give interesting insights by looking behind the scenes of major milestones to build a professional Digital Signage installation”.

According to Petra Lassahn, viscom Event Director: “This cooperation with Minicom Digital Signage’s Expert Tour perfectly complements our supporting program “Digital Signage Days”. The Digital Signage Expert Tour gives viscom’s participants the opportunity to experience practically what has been learnt before in theory and to discuss issues directly with the exhibiting companies.”

Source: Minicom Digital Signage

Minicom Digital Signage, leading manufacturer of advanced multimedia platforms and innovative media distribution solutions for the Digital Signage industry, is happy to announce that it is sponsoring the 4^th Munich Digital Signage Conference, organized by OVAB Europe, on October 19^th and 20^th.

Ronni Guggenheim, CEO of MDS, says: “In today’s Digital Signage industry, no one is really offering a solution to internally manage bigger networks infrastructures. Today, as part of its broader, more comprehensive scope and focus, Minicom Digital Signage is offering a new approach of Centralized Management for Digital Signage Systems. With its latest solution, ScreenGate Management Gateway, MDS is offering a network management platform for advanced remote control and performance monitoring of Digital Signage systems. We will take this unique opportunity of the Munich DS Conference this week to speak about “Asset Management and Proof of Performance – How to increase your network’s uptime and efficiency”, and to give an exclusive preview of MDS’ latest innovations“.

Minicom Digital Signage is inviting its partners to participate to this event, along with the main players of the Digital Signage industry in Europe, at a discounted rate. Contact Mr. André Koitzsch (andre.koitzsch@minicomds.com) to register for the Conference with MDS’ special discount.

About Minicom Digital Signage
Minicom Digital Signage is the leading manufacturer of advanced multimedia platforms and media infrastructure solutions for the Digital Signage industry. Our solutions allow the distribution of rich content from a media player to multiple digital displays located hundreds of meters/feet away, offering advanced remote monitoring and control capabilities. Our mission is to offer integrators and distributors media infrastructure solutions with the highest added value at the lowest capital & operational costs.
With more than 400K screen displays powered, offices and partnerships all over the world, Minicom Digital Signage is the recognized leader in providing innovative and comprehensive solutions to the ever-growing challenges and requirements of the Digital Signage industry.

For more information, visit MDS at www.minicomdigitalsignage.com

Source: Minicom Digital Signage

Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), has opened registration for its newly reformatted and expanded Conference Seminar Program for February 22-25, 2011, in Las Vegas.

DSE’s Eighth International Conference has been expanded to present the world’s largest educational conference ever staged to help encourage and support the digital signage industry’s growth. The Wednesday and Thursday, February 23-24, 2011 program consists of 55 seminar sessions (expanded from 40 in 2010), 36 Lunch & Learn sector-specific roundtable discussions and 16 on-floor Workshops, featuring a faculty of more than 150 industry experts. In addition, the exposition includes a second annual a pre-conference DOOH Advertising Summit on Tuesday, 2/22, along with six other pre- and post-show events.

The 55 seminars will be presented in eight Tracks with curriculum framed around the Digital Signage Expert Certification 7 Elements model to present fundamental and advanced instruction within a structured learning experience. The goal of this approach is to illuminate all key components to successful strategic planning, budgeting, installation and operations. Plus, for all those pursuing professional certification, all DSE 2011 seminars qualify for certification renewal under the auspices of the Digital Signage Experts Group.

The full curriculum overview is now available at www.digitalsignageexpo.net and includes such seminar titles as:

· “Getting Started When You Don’t Know Where to Start”

· “Building and Capitalizing an Ad-or Subscription-based Network”

· “Building for Success: How to Leverage Research to Create Viable, Lasting Digital Signage Networks”

· “Top Ten Ways to Attract Advertisers to Your Network”

· “Creating a Compelling Content Strategy for Your Network”

· “New Display Technology Advances”

· “Using Interacting Technology to Lift Sales & Drive Revenue”

· “Software Selection Simplified”

· “Demystifying Proof of Performance”

Richard Lebovitz, Educational and Editorial Director for Exponation, LLC, which produces DSE said, “DSE 2011 will offer a range of general and specific educational opportunities for participants across all key industry sectors. Whether an end-user, network operator, technology implementer, ad agency executive, brand marketer or other professional involved with digital signage, attendees now have their pick of dozens of essential topics enabling them to pursue a particular course of study to meet their informational needs.”

Mark your calendars now: Digital Signage Expo® 2011, co-located with the Interactive Technology Expo, Out-of-Home Network Show, and Digital Content Show is scheduled for February 22-25, 2011, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space on sale now or to attend, contact Chris Gibbs, (770) 649-0300 Ext 17. Or, for more information, visit www.digitalsignageexpo.net. And, you can follow DSE on Twitter at DSExpo, or for all DSE 2011 updates, use #dse2011.

About Digital Signage Expo

Digital Signage Expo held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional (end user) attendance represents decision-makers from key industry categories such as: retail, hospitality, transportation, financial, advertising, brand marketing, systems integration, public spaces and exhibitor personnel.

Over 180 exhibitors feature technology and solutions from hardware, software, network, delivery and content providers from all over the world. DSE offers the largest and most diversified educational program unmatched anywhere in the world, with over 150 educators and over 100 education opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks that present over 50 seminars, 36 targeted round-table discussions and dozens of free workshops staged in two on-floor theaters.

Switzerland, Zurich (October 5^th, 2010)

Established nearly one year ago with a seed investment by JVP Venture Capital, Minicom Digital Signage technology is today deployed on over 400,000 screens worldwide in out-of-home environments including retail central, educational facilities, health care centers and other critical nodes of activity. The system developed by MDS enables broadcasting from a single media player or video server to one or more digital displays over secure cables. With easy to install cabling and a management radius of over 600 meters (nearly 2,000 feet), the MDS solution simplifies the management of information on screens creating a user-friendly system for customers.

Ronni Guggenheim, Minicom Digital Signage CEO, speaking on the second day of the conference on the CEO/Founders Panel, says: “MDS has successfully closed a round of funding, during a period of scarce resources and economic turmoil. MDS has relentlessly built its leadership position and is now a market leader in providing infrastructure solutions to the digital signage market, allowing for significant Capex and Opex savings to the DooH network operators. Even in difficult economic times, JVP Venture Capital has recognized the potential in MDS to becoming an industry leader, thus enabling MDS to explore inorganic growth options and to establish itself as a full scale infrastructure platform to digital signage networks.”

“JVP invests in opportunities that bring together related but disparate systems and digital signage, which sits at the nexus of media and technology, is a prime example,” said JVP General Partner Gadi Tirosh speaking on the Investors Panel on October 6^th. “With innovative and user-friendly technology MDS is poised to build on its market-leading position and lead the emerging digital signage industry. Now more than ever before, we need to invest in entrepreneurs that will transform the digital signage industry for years to come.”

About Minicom Digital Signage
Minicom Digital Signage is the leading manufacturer of advanced multimedia platforms and media infrastructure solutions for the Digital Signage industry. Our solutions allow the distribution of rich content from a media player to multiple digital displays located hundreds of meters/feet away, offering advanced remote monitoring and control capabilities. Our mission is to offer integrators and distributors media infrastructure solutions with the highest added value at the lowest capital & operational costs.
With more than 400K screen displays powered, offices and partnerships all over the world, Minicom Digital Signage is the recognized leader in providing innovative and comprehensive solutions to the ever-growing challenges and requirements of the Digital Signage industry.
For more information, visit MDS at www.minicomdigitalsignage.com

About JVP
Jerusalem Venture Partners (JVP) is one of the leading venture capital funds in Israel. Headquartered in Jerusalem with office in New York City and Los Angeles, the fund manages over $820 million. JVP builds market leaders in the fields of digital media technology, including gaming and virtual worlds, mobile media, software and hardware applications and Internet advertising. With leading industry venture partners and consultants and an international network of strategic partners, JVP leverages its unique market expertise, dedicated management team and substantial capital base to build companies with the potential of shaping the global markets. To find out more about JVP, visit www.jvpvc.com

Source: Minicom Digital Signage