The Digital Signage Expert‘Article’ Archives
“Engaging Point of Sale Approach Targets Citroen Customers” Article by Morgan Angove
In the latest issue of Platt Institute Analysis, Q1 2011, Morgan Angove expressed his opinion on Engaging Point of Sale Approach Targets Citroen Customers. “Engage a new relationship at point of sale, whether it is with the Web, digital signage, touch screens or mobile phones” “Today, in-store marketing is not seeking to work against [...]
Las Preguntas que se debe hacer antes de realizar un Proyecto de S.D.
Preguntas mas frecuentes 1. ¿Qué es la señalización digital? 2. ¿Cuáles son algunos componentes comunes en la mayoría de los proyectos de señalización digital? 3. ¿Cómo puedo averiguar si la señalización digital es una buena solución para mi empresa? 4. ¿Con qué frecuencia debo cambiar el contenido? 5. ¿Debo llevar a cabo [...]
The Ten Commandments of Digital Signage
While Digital Signage is still a small part in the overall cake of the media mix of the big advertisers, the industry has already gone through a long learning curve of many years which not only helped define best practices. It is clear that digital signage is mainly driven by the typical retail applications in the large store networks, such as [...]
Technology in Action – The Ten Commandments of Digital Signage
“There is not just one way or method of rolling out a digital signage network. However, if you follow some of the more basic rules and patterns, there is a high chance of turning it into a successful and profitable roll-out!” This is the closing paragraph of the article published in the latest issue of DDR Magazine. It covers 10 most [...]
“Can You read Your Customers’ Mind” – Q&A Session
“With next-generation advertising technology, you may not be able to read your customers' minds, but you can get pretty close.” concludes the article I read recently. Without going into detail what this new technology of the future called TABANAR really does (it is, or should be, a device that combines a digital screen and camera to analyze [...]
Shopper Marketing Phenomenon
Did you see this interesting article about the latest trends in shopper marketing? The author is citing the study of the Grocery Manufacturers Association and Deloitte Consulting. According to this study the number of retailers and manufacturers with significant shopper marketing infrastructure raised from 29% in 2007 to 60% in 2008! The same [...]
Smart Signs
Digital Signage is out of home advertising. Once the consumer leaves his/her house, anywhere he/she goes makes them fair game for the far-reaches of digital signage. Thought this article was interesting as it highlights yet another innovative way in which digital signage is being utilised. SmartSign Media, a Sacramento based company, has [...]