The Digital Signage Expert » Digital Signage Retail

Digital Signage in Retail Flop – Swiss spring sneakers collection

Elizabeta — Mon, 03 May 2010 10:23:34 +0000

Crime scene: Zürich, Niederdorfstrasse

Time: Friday, April 30th

Crime: Running winter olympics videos while promoting the spring sneakers collection!

I just couldn’t believe my eyes. Mild Friday afternoon and favorite window-shopping hours were completely ruined by this outrageous sight.

On pretty comfortable 23degrees, and chased by conscience because of my low fitness level, I stepped into one of many sports’ equipment shops in Niederdorfstrasse. Only blind would have missed the huge promotion that was guiding the attention of the buyer to the separate room. Yes, sneakers’ spring collection was there! As a typical consumer with bad conscience, I followed the signs obediently, and ended up infront of around 100 new examples. The room was small, obviously dedicated to promotions only. The highlight of the room were the two Samsung screens, running the advertising content… or, at least, I believe it was the idea… But, instead of promotional videos, filmed in greenery, with spring look&feel – the highlight of the room was running the videos from winter olympics. Instead of the green, spring feeling, one felt like going back to winter jacket. Should we emphasize the importance of the content that the digital signage networks are running? Hereby, I am nominating this example for the Digital Signage in Retail Flop of the year!

AEON National Rollout in Japan

Ronni Guggenheim — Sun, 28 Mar 2010 17:33:11 +0000

I just returned from a trip to Japan where I have seen parts of a national rollout of AEON, the leading supermarket and shopping malls operator. We believe the rollout was done with Scala software and all screens are connected with Minicom Digital Signage’s DS Vision 3000 systems, allowing for full screen control over CAT5.

Have a look at a local TV footage:

Retail Tricks – how to keep the holidays’ feeling over the whole year

Elizabeta — Mon, 01 Mar 2010 15:18:01 +0000

Just remembered how good it felt over the holidays. With all those kitschy lights and special discounts! But, among all that sparkly “stuff”, some novelties were introduced. Over the Christmas holidays, many retail hot spots introduced digital signage as additional glamour touch. And, those installations stayed – even when the lights were removed…

Below is the example from Glattzentrum, Wallisellen, one of the two biggest shopping malls in Switzerland.

(over the holidays)

(after the holidays)

XPRX9C73WMKZ

DOOH Installation at MacDan’s, France

Elizabeta — Thu, 05 Nov 2009 18:18:00 +0000

In the pretty town Nimes, France, is the textile and decorations shop MacDan.

In this colorful shop, our digital signage agent spotted the following installation (see the picture below).

This was in the section of the featured product. Screen on the top was running the product adverts. The touch screen below was allowing different product structure combinations, giving to the product interactive and contemporary feeling. Since the rest of the shop was completely analog, this section definitely stood up.

Bookstore – A World of Its Own – A Digital World

Elizabeta — Mon, 14 Sep 2009 12:53:00 +0000

The autumn semester is approaching, so I made a tour over my favourite bookstores. Next to the new colours in technical section, I was happy to see that they finally digitalized! A screen of the average size is presenting the top bestsellers, available software and latest tour guides.

Nice use of digital signage as information system.

IKEA Switzerland Digital Signage, episode 2

Elizabeta — Thu, 10 Sep 2009 18:57:00 +0000

We already reported about the screens that were seen at one of the IKEA shops in Switzerland. This time, the dark side of the installation is captured. On the pictures one can see what is in the background of this nicely placed screen…

Although it does not look very elegant, it is much better than the latest generation of info screens noticed at the same place, only one floor below.

Philips advertising on Picture Frame Display

Elizabeta — Thu, 03 Sep 2009 12:40:00 +0000

Yet another paradox of everyday life – one of the world’s biggest screen manufacturers is advertising on simple picture frame display.

The pictures are taken by our digital signage agent in Jumbo, Dietlikon, Switzerland. This advanced advertising method is the focus of Philips’ lamp corner. Btw the lamps for this season have “revolutionary lighting design, are minimalistic and multifunctional”.

Digital Signage at Tamoil Gas Station

Elizabeta — Thu, 13 Aug 2009 17:36:00 +0000

Our digital signage agents just reported from the field – there is a digital signage installation to be seen at the Tamoil gas station close to Bern, Switzerland.

On the display on each pump is presented either traffic or weather info, or different kind advertisements are running . Only video, no sound was reported.

Digital Signage at ABC Shop, Australia

Elizabeta — Tue, 16 Jun 2009 15:52:00 +0000

AdvertiseMe just published a online case study, made on the example of newly opened ABC (Australian Broadcasting Corporation) shop.

(pictures are taken from digitalsignageblog.com)

The highlight of the installation, from my point of view, is that the “content scheduling was performed at ABC’s head office with the use of a PC software tool to schedule the playlists in a calender view so that staff could easily manage the content. The digital signage solution also ensured the ability to display live AVC TV, in store advertisements, RSS news and product by using zoning”.

Digital Signage in IKEA Switzerland

Elizabeta — Mon, 30 Mar 2009 11:57:00 +0000

Newly adapted IKEA store in Dietlikon, Switzerland, recently introduced digital signage. The big screens have two main goals – to inform the customers about their product portfolio, split per departments, and to inform them about the big sales they are offering.

This picture has been taken in office furniture department. In a very nice, I would say powerpoint presentation, it shows all the benefits of choosing IKEA’s products.

These two pictures have been taken in repository department. The first picture is showing the content displayed, and the second picture is showing what is behind the screen (on the other side of the info tower).