The Digital Signage Expert‘Digital Signage Retail’ Archives
Digital Signage in Retail Flop – Swiss spring sneakers collection
Crime scene: Zürich, Niederdorfstrasse Time: Friday, April 30th Crime: Running winter olympics videos while promoting the spring sneakers collection! I just couldn’t believe my eyes. Mild Friday afternoon and favorite window-shopping hours were completely ruined by this outrageous sight. On pretty comfortable 23degrees, and [...]
AEON National Rollout in Japan
I just returned from a trip to Japan where I have seen parts of a national rollout of AEON, the leading supermarket and shopping malls operator. We believe the rollout was done with Scala software and all screens are connected with Minicom Digital Signage's DS Vision 3000 systems, allowing for full screen control over CAT5. Have a look at a [...]
Retail Tricks – how to keep the holidays’ feeling over the whole year
Just remembered how good it felt over the holidays. With all those kitschy lights and special discounts! But, among all that sparkly "stuff", some novelties were introduced. Over the Christmas holidays, many retail hot spots introduced digital signage as additional glamour touch. And, those installations stayed - even when the lights were [...]
DOOH Installation at MacDan’s, France
In the pretty town Nimes, France, is the textile and decorations shop MacDan. In this colorful shop, our digital signage agent spotted the following installation (see the picture below). This was in the section of the featured product. Screen on the top was running the product adverts. The touch screen below was allowing different [...]
Bookstore – A World of Its Own – A Digital World
The autumn semester is approaching, so I made a tour over my favourite bookstores. Next to the new colours in technical section, I was happy to see that they finally digitalized! A screen of the average size is presenting the top bestsellers, available software and latest tour guides. Nice use of digital signage as information system.
IKEA Switzerland Digital Signage, episode 2
We already reported about the screens that were seen at one of the IKEA shops in Switzerland. This time, the dark side of the installation is captured. On the pictures one can see what is in the background of this nicely placed screen… Although it does not look very elegant, it is much better than the latest generation of info screens [...]
Philips advertising on Picture Frame Display
Yet another paradox of everyday life – one of the world’s biggest screen manufacturers is advertising on simple picture frame display. The pictures are taken by our digital signage agent in Jumbo, Dietlikon, Switzerland. This advanced advertising method is the focus of Philips’ lamp corner. Btw the lamps for this season have [...]
Digital Signage at Tamoil Gas Station
Our digital signage agents just reported from the field – there is a digital signage installation to be seen at the Tamoil gas station close to Bern, Switzerland. On the display on each pump is presented either traffic or weather info, or different kind advertisements are running . Only video, no sound was reported.
Digital Signage at ABC Shop, Australia
AdvertiseMe just published a online case study, made on the example of newly opened ABC (Australian Broadcasting Corporation) shop. (pictures are taken from digitalsignageblog.com) The highlight of the installation, from my point of view, is that the “content scheduling was performed at ABC’s head office with the use of a PC [...]
Digital Signage in IKEA Switzerland
Newly adapted IKEA store in Dietlikon, Switzerland, recently introduced digital signage. The big screens have two main goals – to inform the customers about their product portfolio, split per departments, and to inform them about the big sales they are offering. This picture has been taken in office furniture department. In a very nice, I [...]