The Digital Signage Expert‘Digital Signage in Transportation’ Archives
viscom Frankfurt 2010 impressions
viscom Frankfurt is over, and here are some of our first impressions! EDIT: And here is the moment when André Koitzsch, MDS Sales Director DACH, Baltics & Scandinavia, took over the prize! Pictures are taken from invidis.de website, pls see them at their source
Airport Advertising at Heathrow
At 09:00am The Screen Forum's informal breakfast meeting kicked off on 29th October. We were treated to presentations and opinions from key figures behind Heathrow’s media strategy. The session was designed to provide valuable insight with opportunity to network and debate the opportunities raised. The information gathered will help in [...]
New DS Rollout at Tokyo’s Shinagawa Station
Shinagawa JR station is one of the busiest railway stations worldwide. So it is rather surprising that this high traffic venue has not been explored for digital signage revenue generation. I have always asked myself in previous visits when this will finally happen. So this time it happened - I caught a brand new installation which was not yet [...]
Airports are the real pioneers in digital signage
Somehow the last weeks a lot of online postings aiming at our industry wrote about signage at airports. About a raise of ad sales on airport screens, new creative initiatives which are being built and partnerships being established. I don’t know what or how, but reading all these postings and opinions means I think something is going to happen [...]
Digital Signage at Tamoil Gas Station
Our digital signage agents just reported from the field – there is a digital signage installation to be seen at the Tamoil gas station close to Bern, Switzerland. On the display on each pump is presented either traffic or weather info, or different kind advertisements are running . Only video, no sound was reported.
Advertising on Airport Stuttgart
Magic Poster, for those that are not very familiar with European market, is a German company, specialized in out-of-home advertising (ger. Aussenwerbung). Among other things, they are selling the advertising space / time at the Airport Stuttgart InfoNet . The whole InfoNet has been split into 4 networks – business (with 164 [...]