The Digital Signage Expert‘digital out-of-home’ Archives
AEON National Rollout in Japan
I just returned from a trip to Japan where I have seen parts of a national rollout of AEON, the leading supermarket and shopping malls operator. We believe the rollout was done with Scala software and all screens are connected with Minicom Digital Signage's DS Vision 3000 systems, allowing for full screen control over CAT5. Have a look at a [...]
User generated content in digital signage. No one ever fully convinced me.
It is an often heard phenomenon these days to integrate UGC into the content programming of DS screens. I know, technical aspects aren’t an obstacle anymore. And I also know, some target groups are more than ready for it. But it still makes me shiver to open your bandwidth for everyone who wants to upload their own mobile-phone-shot-clips or [...]
FIFA, Cape Town and Digital Signage – All-in-one
Yes, we are talking about the draw for football World Cup, that will for the first time take place on the African continent. The ceremony was held yesterday, in Cape Town, and we were once again impressed by the way that FIFA uses contemporary technology at their high-profile events. This time, on the 4.600 square meters stage, they managed to [...]
Digital Signage at Entertainment Venues – Julian Marley Example
Yet another example of not even analog, but non-digital stage. At Friday night, here in Switzerland, just before the snow, we had a pleasure of listening to one of the Royalties – Julian Marley. Music was great, atmosphere as well, but the stage was so disappointing. It was completely display-free zone. The only sign/scenography was the big [...]
Digital Signage Expert Tour in India – Twitter summary
As we said couple days ago – the Tour’s next stop was in India. And, according to the pictures, many people managed to “light the candles on the knowledge” that was shared that evening. Next to the event’s review from yesterday, we can also share the tweets from Ronni Guggenheim, which can outline the agenda of the event. Enjoy the [...]
On the Road to London 2012 – 360 Degree LED
On November 1st, we broke the 1000 days until the Olympic games in London. For this occasion, a “giant electronic information band at the top of the iconic BT Tower in London. The 360 degree LED array was switched on for the first time this evening (31st October) with a pyrotechnic display and a message to celebrate 1000 days to go to the London [...]
The VIRTUAL Digital Signage Expert Tour goes LIVE
And now – to take the Digital Signage Expert Tour – you don’t have to invest money into visiting the shows, or even move from your comfortable chair! Why is that? Simple reason – we brought the virtual version of The Digital Signage Expert Tour™ to you. The Tour provides an explanation of the role of the different puzzle pieces [...]
OVAB Europe attractive for OOH Companies
German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “Gold-digger mood is dominating the market” is more than indication of what is the interview about. Among other things, we learn from this [...]
Siel-Satis-Radio – Showing the French Market Trends
Siel-Satis-Radio is one of the two big digital signage events in France. L'Affichage Dynamique had a significant place at this years show, which took place October 20-22 in Paris, although the ultimate themes were broadcast tv and audio. Nevertheless, almost full digital signage food chain was presented - in the puzzle, only content creation and [...]
Wisdom of Video and Italian Digital Signage Market
When I think about digital signage in Italy, my first thought is: so many museums with an urgent need for some signage, preferably digital! Imagine Uffizi in Florence with running presentations about Botticelli, Birth of Venus and La Primavera! One wouldn’t even have to carry those heavy exhibition guides – the info would be in each [...]