The Digital Signage Expert‘Ronni Guggenheim’ Archives
Like a Virgin….
On my recent trip to Dubai I was taken by our partner to see some flagship DS installations. On the tour we visited Dubai mall, the largest mall the world has ever seen. I was very impressed by an excellent 50" display way-finding touch-monitor, spread all over the place. It seems indeed, that 90% of touch-screen applications are used for way [...]
Verticals of DS – THE LONG TAIL
I am happy to see that the market players are increasingly aware and recognizing that the opportunities in the DS go far beyond the classical retail advertising networks. There are plenty of vertical niches evolving which provide smaller to mid-sized sales opportunities, much lower price pressure and purchasing power by the network owners and, [...]
ISE – Carpe Diem…
All the Digital Signage and AV industry was looking to Amsterdam this week. And I think we all agree that everyone in the industry went there with mixed feelings: what will be the effect of the current market climate on the show? Will the halls be empty? Will we talk business or hot air? To my surprise I was positively surprised already at the [...]
Digital Signage in Hospital – Every day a new vertical
I just came back from a trip to Istanbul. As we reported already in an earlier post, Turkey is one of the hotspots when it comes to signage. The displays accompany you from the moment you land at Atatürk Airport through to the last day when you buy your souvenirs for your family or friends in the bazar. What strikes me is that every day I [...]