The Digital Signage Expert‘Piet Hein Goosens’ Archives
The key for raising advertising sales is good content!
It really is a vicious circle; good content helping our industry to grow. The blog at Rise display in a way underlines this (I couldn’t resist support the posting and react) and made my posting here at Miniblog be aiming at this subject again. Don’t waste your expensive network and screens with rubbish shown on it. Our entire industry is [...]
Tips & tricks for content
The signage business as a whole is all about impact. How can we catch our customers? I just want to give you a couple of tips concerning clips you produce.1. Always remember the ‘two times rule’. If you use text in your message, be sure people can read it twice. This of course will influence the length of your clip2. Less is more (especially [...]
Three cheers for Bus.tops!
Wow. Talking about creativity! Talking about impact! In case you missed it; last week there was an announcement about Bus.tops (see bus-tops.com). They invented THE most creative use of screens, to reduce dwell time amongst things I presume, on top of Bus stops! Bus travelers can text message to the screen! I never believed in interactivity within [...]
What about German Digital Signage?
Last Friday I was on a business trip to Frankfurt. Arriving there and meeting my contact at the Frankfurter Bahnhoff, I was surprised. Surprised in two ways. The railway station really took my breath. That is a station as it is meant to be. Old, big, very big, clean, good signage to tell me where my train departs, lot of activity and a modern [...]
Airports are the real pioneers in digital signage
Somehow the last weeks a lot of online postings aiming at our industry wrote about signage at airports. About a raise of ad sales on airport screens, new creative initiatives which are being built and partnerships being established. I don’t know what or how, but reading all these postings and opinions means I think something is going to happen [...]
Creativity is King! Not Content!
So, when asked to start my own postings about content and creation at the Minicom blogspot, I didn’t hesitate to say yes immediately. Having a passion for content and creation this is the perfect platform to share my thoughts about this subject with you all. Starting my serious working life 15 years ago I’ve seen a lot of fantastic content. [...]