The Digital Signage Expert‘Piet Hein Goosens’ Archives
Everybody is creative. Just dare to show it.
Advertising is always about impact. Impact will raise eyeballs. On television as well via traditional signage as well as via digital signage screens. But, most of the time traditional signage is one step further. I think this ad in a shopping mall is probably the best ad ever made. Look closely and you will understand. That is impact pur [...]
How Haiti proves digital signage as an industry is far from maturity
We, in our industry, are all working hard. All knowing for sure we are doing the right thing. Building networks, producing content, measuring eye-balls on screens and trying to sell expensive advertising time. And day in – day out, we all shout that our industry is the best to invest in at the moment. But these days, I think, we all received a [...]
Inspiration is always nearby!
Our business is all about impact and creativity. The idea is to keep it is as simple as can be but with impact included. This little posting is just to give a tip. Just keep your eyes open and see what is happening around you. Creativity always is nearby. Have a look at a couple of examples and remember, this is how you should work with your [...]
Do use audio when needed!
Most of the time the best thing to do with your content for digital signage is to broadcast it without audio. People can’t hear it very well and for shop employees it really is annoying. They will switch the audio off going mad hearing the same melody every 5 minutes. But sometimes we do recommend to use audio. Just use it for the clips that [...]
Piccadilly circus, talking about impact!
Just a short posting this week. Visited London last Wedsnesday, actually rather cold because of the wet snow slamming into my face horizontally. But somehow it always happens when I am in this city, I must see Piccadilly circus. I always want to experience the mother of all out of home (digital) signage; the giant screens. This time I made a [...]
What we can learn from traditional signage.
We all think and know we are doing a good job in our industry. We all think we know how to fill those screens in the most proper and revenue gaining way. But sometimes we cope with the difficulty of telling the message unless we all know less is more. Therefore I want to give you all a good tip; if you can’t find the right solution for you [...]
User generated content in digital signage. No one ever fully convinced me.
It is an often heard phenomenon these days to integrate UGC into the content programming of DS screens. I know, technical aspects aren’t an obstacle anymore. And I also know, some target groups are more than ready for it. But it still makes me shiver to open your bandwidth for everyone who wants to upload their own mobile-phone-shot-clips or [...]
Sometimes no screens at all is the best choice!
Sometimes digital signage in a store, hotel or restaurant is better to avoid. Sometimes it doesn’t boost the atmosphere but just tears it down. So, less is more is always the best, in terms of filling your screens with content but also in your choice whether you should place screens or you shouldn’t. The biggest mistake people make in our [...]
Out of home commercial signage: Let the product be king!
Content creation for digital signage is all about impact. Actually, content for Out of home advertising as a whole, also not digital, is all about impact. For me the best adds always are when creatives managed to bring the message with the product itself as the main character. I just want to share this with you to emphasis the importance of less [...]
Happy new year! 2010, the year of the tiger!
Good news, I think! Seems our industry is slowly climbing up out of the depth of the credit crunch. How I know? Many positive sounds around me. Positive about new investments after divesting loss generating company-sections, new companies arising, the global media adapting articles about our industry and it seems companies are helping each other [...]