The Digital Signage Expert‘James van Etten’ Archives
Your Mind is Not Your Own
The core of digital signage is its influencing element. The never-ending question in working with signs is how they work. Signage in essence is simple, it's used to 1. Inform 2. Warn and 3. Nudge It's the Nudge part that interests us most. Nudge being "The call to action", awaking the urge to do something, NOW. In a nutshell are we that easy to [...]
First Week’s Top Links in CLIPPINGs
Why Location Labs and CBS Outdoor Should Be Applauded Dirk Hülsermann Leaves Neo Advertising EL FUTURO YA ESTÁ AQUÍ Y ES DIGITAL 627-Square-Foot Video Wall with Samsung LCD Technology Now on Display at McCarran International Airport Where CES and Digital Signage Meet These were the links most visited by our readers. James [...]
Overview: 2010 A Digital Perspective
Presenters JCDecaux - Jeremy Male - CEO UK & Northern Europe Kinetic James Copley, UK COO JWT Paul Banham - Digital Creative Director The Impressive Year Another well attended breakfast briefing organised by The Screen at The Hospital Club in London. It was well attended with many of the older delegates yet with the appearance of many new [...]
Top Links of Last Week
Here are the most clicked on links from my newsletter CLIPPINGs last week. American Express Releases Report on Consumer Spending Behavior Scala’s Jeff Porter: Why the HP deal is big (and not a yawn-fest) Menu Labeling: Futureproof Now For The Future Mood Media Installs Christie MicroTiles Video Wall in Retail Fashion Store NEO [...]
CLIPPINGs Newsletter most read Links
According to reader activity; Hat Trick de Neo Advertising y GolT Another Great Hack forKinect HOT: All-In-One Digital Displays Cuando la estrategia publicitaria (el dinero) lo es todo A Great Time at Customer Engagement Technology World James van Etten, Editor - CLIPPINGs Newsletter
Airport Advertising at Heathrow
At 09:00am The Screen Forum's informal breakfast meeting kicked off on 29th October. We were treated to presentations and opinions from key figures behind Heathrow’s media strategy. The session was designed to provide valuable insight with opportunity to network and debate the opportunities raised. The information gathered will help in [...]
Winning Big in Business
The House Advantage Playing the Odds to Win Big In Business Palgrave Macmillan ISBN 978-0-230-62272-2 226 page Author Jeffrey Ma I put this one in business class, although the title would lead one astray. Our paths have crossed and that is why I reviewed the book. Jeffrey comes from MIT, I hail from Cornell. His was into [...]
How Far We’ve Come
As we turn on final and approach the end of the 3rd quarter, all eyes are on the future, the nearest of which is the 4th quarter. The main concern for marketing and sales is how to fill the pipeline, or better yet how to keep it filled. The speed-bump in the sales cycle has always been and will be in the future: content. When the sun goes [...]
Bell Micro Digital Signage Solution Day
The early morning mist was still blanketing the countryside when a group of people met in Chessington, England on the 8th of July this year. I know, because I was driving through it. It was an important day, like a new dawn, BellMicro and Avnet were beginning the long planned kick-off to a new and powerful company. Bell Micro/Avnet, an [...]
Infinitus – Outside Forever
At the Scala Connected Sign Conference in Amsterdam I had the opportunity to meet with infintus, the Outdoor Digital Signage Specialist, Established in 2006 after a two-year development period, branded as iMotion, which includes all elements for a sustainable outdoor application. The system is patented in 58 countries. All incorporated into the [...]