The Digital Signage Expert

Published: June 1st, 2010

KIOSK EUROPE EXPO 2010 is proud to announce a new Workshop programme for this year’s event, focusing on the emerging and exciting trend of mobile interactivity to augment self-service and digital signage solutions in a wide variety of vertical markets.

This year’s Open Self-Service and Digital Signage Forum at KIOSK EUROPE EXPO 2010 will be further supported by a series of English and German workshop programmes covering the topic of “Mobile Interactivity”. Mobile interactivity workshops will take place in German on the afternoon of Tuesday 15^th June and in English on the morning of Tuesday 15^th June.

The Mobile Interactivity Workshop sessions will include discussions of how the mobile can be used to augment both self-service and digital signage installations and make them even more interactive. Talks in English include:

· "SIMpliLife: an NFC virtual helper to ease people’s life", Alice Moroni, Rome University Cattid Laboratory

· "Rich Media reach out to mobile phones – threat or opportunity for the DS and Kiosk industry?", Luc Pierre Maes, CEO Moovade

· "Digital Signage enhanced by Mobile Interactivity", Miriam Meyer, Wincor Nixdorf International & Christine-M. Jaspers, Volksbank Paderborn-Höxter-Detmold

· "Customer Experience in revolutionary flagship stores & DOOH locations", John Jones, VP & ECD Retail, R/GA New York

· "Vodafone Cube – the most innovative deployment of mobile interactivity with digital signage so far?", Pedro Cardoso, Design Art Director, YDreams

· "Integrating the customer into the Digital Signage program with his iPhone", Sandy Schulze, Marketing Manager, Online Software

Experts from the Cattid NFC laboratory of Rome University, who will share lessons learnt from their mobile platform used to help tourists and citizens explore the cultural sights of Rome. The Cattid NFC laboratory of Rome University will also present their NFC platform at the Futures Parlour at KIOSK EUROPE EXPO 2010. Further talks will discuss the unprecedented opportunities mobile offers to self-service and digital signage, and how to best take advantage of these, as well as case studies of Vodafone own roll-out and an innovative German bank’s trial of mobile interactivity.

Talks in German include:

• "Interaktives Digital Signage & Mobile Marketing", Thomas Berger, Director of CityBoomer
• "RFID- & mobile-basierte Outlet-Schaufenster – das ungewöhnlichste Schaufenster der Welt", Erwin Krause, Mode Krause
• "Interaktive Kundenansprache am POI via Handy & Kioskterminal am Beispiel eines Retail Stores", Philipp Kohler, limemotion easy mobile marketing
• "WindowTainment – Digitale Präsentationen am Schaufenster", Jens Wünderlich, Managing Director, engram
• "PlayEverywhere & Mobile", Michael Paule, Leitung Vertrieb at netvico
• "Mobile Entertainment und Marketing via Bluetooth, Kiosks & Chatwall" Alexander Martin, Managing Director, Haase & Martin

You can find the full Mobile Interactivity Workshop programme online here: http://www.kioskeurope.com/ke-expo/mobile-interactivity-workshop

“The Open Forum and accompanying Mobile Interactivity Workshop are designed to look at best practices and deployments, with a special focus this year on the development of mobile interactivity, a rapidly emerging trend at the retail POS.” explains Jens Schindler, Managing Director of the organiser, hf media & events.

The Open Self-Service Forum and Workshops are located at KIOSK EUROPE EXPO 2010, which is held on the 15, 16, 17 June 2010 in Messe Essen, Essen, Germany, co-located with Europe’s largest digital signage event DIGITAL SIGNAGE EXPO 2010. Attendance of each Workshop session (a morning or an afternoon) costs €98 for pre-registering visitors and €128 on the door (inclusive of VAT). To pre-register, please visit www.kioskeurope-expo.com.

Sponsors of the two trade shows include Provisio, Star Micronics, Bell Microproducts and impuls.TV. The list of high-profile exhibitors includes Samsung, Optoma, Epson, Hyundai and LG.

Source: Kiosk Europe Expo