The Digital Signage ExpertPublished: May 11th, 2010
Storytelling Specialist Brings Entertainment Industry Savvy To World’s Largest AR Partner Network
Total Immersion, the global leader in augmented reality (AR), today announced the addition of Imago Interactive as a Certified D’Fusion Reseller to its North American Partner network, the world’s largest network dedicated to AR.
Based in Los Angeles, Imago Interactive specializes in creative media design, production, and software development for the entertainment industry. The company’s projects range from large scale, interactive attractions to custom-made iPhone applications. Imago maintains a strong network of animation studios and software development firms throughout South America, thereby giving clients a variety of creative talent and production capabilities to meet their individual needs. Imago Interactive has been producing augmented reality content for the last four years and is currently working on its implementation in transmedia storytelling.
Bringing a significant new business opportunity to U.S. VARs and Resellers, Total Immersion recently rolled out a strategic program to recruit select Partners in a range of vertical markets throughout North America and equip them with next-generation tools to independently market and develop customized AR solutions.
In 2009 Total Immersion deployed some 270 projects in 50 countries, with more than 50 percent of the business completed through its Partner network. The company’s growth strategy outside North America has been driven in large measure through its Partners, each of whom brings specialized expertise and geographic reach that complement its overall sales and distribution effort.
“Imago Interactive is thrilled to be part of the team of visionaries at Total Immersion’s Partner network and to have the opportunity to lead in the next step of storytelling in the entertainment industry," said Iohann Sanmartin, Founder.
“Imago Interactive is an ideal fit for our Partner Network, with a broad geographic reach and deep experience in entertainment, across a wide range of digital platforms,” said Greg Davis, General Manager, NA, Total Immersion. “The company’s track record in designing and producing projects for blue-chip clients – like the Walt Disney Company, Universal Studios and Lucas Arts – speaks to the quality of its work and the creativity of its team.”
According to Gartner, Inc., augmented reality is one of the “top 10 disruptive technologies” of our time. Total Immersion, the commercial pioneer in the space, brings more than a decade of experience on three continents, an extensive and proven support infrastructure, and a host of profit opportunities for participating Partners. Total Immersion Partners help drive AR standards on a worldwide scale while benefiting from the largest AR team dedicated to supporting Partner businesses – from pre-sales and sales activity, to tech support, to lead sharing and co-marketing opportunities.
Source: Total Immersion