The Digital Signage Expert

22 theatres digitally equipped this year: a record in the Festival’s history.

stated the Christie press release issued beginning of this week. For the 4th year in a row, Christie is responsible for digital projection of the Festival’s Official Selection, Out of Competition & Marché du Film elements.

“For the fourth year in a row, it is a huge privilege to see our digital projectors playing such a critical role in this key event in international cinema”, said Christie EMEA Vice President, Dale Miller. “A pioneer in the film industry for more than 80 years, Christie is again making available its expertise and experience to the world of cinema.”
“After 3 successful years alongside our partner XDC, we have signed a 3-year agreement with the Cannes Film Festival. This agreement covers the provision of technical and logistical aspects of 2D and 3D digital projection and is proof of the trust and respect that cinema professionals have for Christie,” says Pascal Gervais, Director of Development for Christie, France.

This agreement comes into effect at a time when France is speeding up its switch to digital. In April 2010, there were no fewer that 1000 digitally equipped theatres, representing nearly 20% of all screens in use. 75% of these 1000 theatres are thus able to show the 3D versions of films offered by distributors.