The Digital Signage ExpertPublished: April 27th, 2010
Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), has established a one-stop “Digital Signage Studies and Statistics” Resource Center on its Web site for advertising agency executives, brand marketers and industry professionals in specific end-user categories such as Retail, Restaurants, Healthcare, Education, Bars, Transportation and many others.
“When we heard from Advertising Agency professionals who attended DSE last February that there was no one place to find digital signage and digital out-of-home effectiveness studies and statistics that would help them better understand and recommend DOOH network solutions to their clients, we took the initiative to compile as much recent and relevant information as we could to meet that demand,” said Richard Lebovitz, Editorial Director for Exponation LLC.
“Our initial effort netted 25 digital signage and DOOH effectiveness studies and 18 statistical reports, which may only represent the tip of the iceberg. We invite anyone in the industry to notify us of any studies we’ve overlooked by emailing rlebovitz@exponation.net.”
The new Digital Signage Studies and Statistics Resource Center contains the latest information on audience measurement, customer experience, network analysis, the results of deployment tests, industry growth projections, industry surveys and much more information. DSE will continue to add to and update information year-round to ensure its ongoing usefulness. The Resource Center can be found at: http://www.digitalsignageexpo.net/Resources/Research/DigitalSignageStudiesandStatistics.aspx.
Resource: Digital Signage Expo