The Digital Signage ExpertPublished: April 5th, 2010
Posterscope, the leading Out of Home communications agency network, today announced the addition of Brigg Hyland to its U.S. management team as Chief Client Officer.
Ms. Hyland’s appointment rounds out a management team that includes recently appointed CEO Connie Garrido and COO Ray Rotolo, who moved into these roles following the strategic partnership between Posterscope and MPG’s Chrysalis division in the U.S., as well as James Davies, who was made Chief Strategy Officer in March. Ms. Hyland will report to Ms. Garrido and will be responsible for all client-facing interactions, driving client relationship building and program development.
A sixteen-year veteran of CBS/Viacom, Ms. Hyland most recently held the title of SVP of Business Development for CBS Outdoor and was co-creator of the integrated sales and marketing group, CBS r.i.o.t. She built the strategic business development team that was tasked with cultivating relationships with top-level clients while, ultimately, driving multi-market, global media partnerships.
“There is enormous opportunity for growth and creative thinking in OOH advertising and Posterscope is uniquely positioned with its broad, strongly-knit network to lead the way,” said Hyland. “I’m looking forward to helping our clients succeed by tapping into the vast range of opportunities that can be unlocked through Posterscope’s unique consumer insights vehicles, such as its OOH Consumer Survey, together with its proprietary tools and innovative technologies available now and in the months ahead.”
Ms. Hyland began her career in traditional print advertising at Fairchild Publications and then moved to TDI (predecessor to CBS Outdoor) where she ran “Special Projects,” rolling out a new division of the company specializing in high-profile signage in Times Square. She introduced the “Station Domination” concept across the United States and began the incorporation of new technology formats in out of home advertising. After four years, she moved to Viacom, where she focused on the development of advertising programs across all of the Viacom/CBS assets and managed award-winning, high-profile programs for her clients.
“Brigg’s deep experience and broad knowledge enables her to bridge the client-agency relationship with tremendous credibility and help clients understand how and when to leverage the valuable insights, tools and campaigns Posterscope offers,” said Garrido. “With the addition of Brigg, I feel we now have the management team in place to take our client work and relationships to the next level here in the U.S.”
About Posterscope
Posterscope USA, part of the Posterscope Worldwide Network, is the leading Out of Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. Divisions include Hyperspace Digital, the leading digital out of home specialist, and Brand Experience, which designs and executes live experiences through corporate events and permanent environments. Posterscope’s clients include Coca Cola as well as agencies MPG, Carat and Hill Holliday, representing such brands as Pernod, Exxon and Sears/Kmart.
Source: Posterscope