The Digital Signage ExpertPublished: April 6th, 2010
The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, has announced the participants in a Super Session titled “Augmented Reality: Entertainment Meets Ubiquitous Computing.” Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity. The 2010 NAB Show takes place April 10-15, in Las Vegas, Nevada.
The panel will feature industry pioneers Rebecca Allen, director,Nokia Research Center; Gene Becker, managing director, Lightning Laboratories; Chetan Damani, founder and CEO, acrossair; Joe Garlington, creative vice president, interactive projects, Walt Disney Imagineering; and Bruno Uzzan, CEO and co-founder, Total Immersion. They will examine how augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) provide new forms of entertainment and new ways of transmitting information by dissolving the boundaries between the real and the virtual.
New Amsterdam Media principal Seth Shapiro will serve as moderator. The session is produced in association with the Academy of Television Arts and Sciences Foundation and takes place Monday, April 12 at 2:30 pm.
About Total Immersion
Total Immersion is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide.
Source: Total Immersion