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Retail Tricks – how to keep the holidays’ feeling over the whole year

Just remembered how good it felt over the holidays. With all those kitschy lights and special discounts! But, among all that sparkly “stuff”, some novelties were introduced. Over the Christmas holidays, many retail hot spots introduced digital signage as additional glamour touch. And, those installations stayed – even when the lights were removed…

Below is the example from Glattzentrum, Wallisellen, one of the two biggest shopping malls in Switzerland.

(over the holidays)

(after the holidays)

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