The Digital Signage ExpertPublished: March 30th, 2010
Total Immersion, the global leader in augmented reality (AR), today announced the addition of Credelis Media Group Inc. to its North American Partner network, the world’s largest network dedicated to AR.
Miami-based Credelis (CMG) is an innovative media company specializing in digital “Outernet” solutions. The Outernet combines emerging digital mediums, such as digital signage and touchscreens, together with mobile, the web and out-of-home advertising. CMG has successfully implemented its solutions for regional and national brands.
Bringing a significant new business opportunity to U.S. VARs and Resellers, Total Immersion recently rolled out a strategic program to recruit select Partners in a range of vertical markets throughout North America and equip them with next-generation tools to independently market and develop customized AR solutions.
In 2009 Total Immersion deployed some 270 projects in 50 countries, with more than 50 percent of the business completed through its Partner network. The company’s growth strategy outside North America has been driven in large measure through its Partners, each of whom brings specialized expertise and geographic reach that complement its overall sales and distribution effort.
“We’re absolutely delighted to be a part of Total Immersion’s Partner Network, which stands as the most important aggregation of AR talent anywhere,” said Edwin Rivera, President CMG. “By aligning with Total Immersion and its D’Fusion product family, we’re able to expand our set of tools with leading edge technology to create a whole new level of consumer engagement for our clients. Our primary focus is integrating the right solutions for the right venue, which enables our clients to take full advantage of the resources provided by the technology.“
“CMG is an ideal fit for our Partner Network, enabling us to both expand our geographic reach and further develop our category expertise,” said Bruno Uzzan, CEO and co-founder, Total Immersion. “CMG’s expertise in digital signage should bring tremendous value creation to the existing format of experiential AR, and help open key markets.”
According to Gartner, Inc., augmented reality is one of the “top 10 disruptive technologies” of our time. Total Immersion, the commercial pioneer in the space, brings more than a decade of experience on three continents, an extensive and proven support infrastructure, and a host of profit opportunities for participating Partners. Total Immersion Partners help drive AR standards on a worldwide scale while benefiting from the largest AR team dedicated to supporting Partner businesses – from pre-sales and sales activity, to tech support, to lead sharing and co-marketing opportunities.
About Total Immersion
Total Immersion is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide.
Source: Total Immersion