The Digital Signage ExpertHeading into DSE 2010 in Las Vegas I anticipate one of the most popular questions from IT and AV integrators will be “what should I do first to get started?”
My advice – select your vendor partners (hardware, software, mounts, video distribution, media players) and work with them to set up a demo center in your office.
I don’t mean dust off a 2 year old laptop, run to Wal-mart and buy whatever LCD TV is on sale, and create a fancy powerpoint presentation. I suggest that you do your due diligence and evaluate key vendor partners by working with them to select the same commercial grade components you are going to recommend to your customers. The best test to see if you selected the right partners is to work with them to implement your demo center and put the technology through the paces.
The end result is you will have a high quality, professional set up to demo to your prospects. Remember clients buy what they see so if you want to target your offering around 46” touch screen displays that is what you should buy and demo.
If you want to see an example of what one of our integration partners set up check out this posting Digital Signage Showroom.
Ryan Cahoy is Managing Director of Rise Holdings, the parent company of Rise Vision(web app provider for digital signage management) and Rise Display (complete solution provider of LED Tickers, Video Walls, and Interactive Technologies). Follow Ryan’s posts on both company blogs at www.risevision.com/digitalsignageblog andwww.risedisplay.com/blog.
Yes…good points. There is so much to consider when implementing digital signage.