The Digital Signage Expert

Second day in a roll, we had a live twitter stream on the portal, direct from Amsterdam. This time, at the second (and last) day of the DOOH Conference, the vivid overview of what was happening was presented by Oliver Schwede, senior analyst at invidis (and one of the conferences’ organizers).

All tweets can be found by searching the #DOOHBizConf hashtag.

Martin Strohbach, NEC Europe

• Martin Strohbach from NEC Labs speaking
• Sensors are used to adapt content in real-time matching the real situation around
• Pervasive Display Networks: real world data collected by sensor networks is used for user interaction
• Pervasive Display Networks demand more flexible CMS
• NEC has the solution: CMF – content management framework; they show prototype at their booth
• Real-Time Audience Measurement based on Blue Tooth
• What is the iPhone killer Application, Martin asks
• Is there an killer app for Digital Signage? No, Martin says, but this is up for discussion!
• Martin recommends a infrastructure that allows the development of Digital Signage apps. Good idea

Jose Avalos, Digital Signage Director Intel Corporation

• Jose Avalos,Digital Signage Director Intel is on the stage!
• Embedded Grup is in charge of Digital Signage. First 3 years of Intel DS have been tacticaly
• Devices will become more intelligent and cross functional
• in 2009 the DS market in the US grow about 33% – Jose thinks it could be even more
• Jose forecasts 8 million media player in 2015 worldwide
• now talking about products: Atom for basic DS, Core i5 for Mainstream DS, Core i7 for High End DS
• Intel used different DOOH networks for their own campaigns – and they are very satisfied with the results!
• nice story about monitoring digital signs in Las Vegas
• Intel Intelligent Digital Signage Proof of Conecpt – huge press coverage on this! They will show this at CeBIT Screen Expo
• has been created by frog desgin (“Federal Republic Of Germany”)
• Talking about the strategic relationship with Microsoft to address fragmentation

Leo Kivijarv, PQ Media

• Leo Kivijarv from PQ Media is on the stage
• DooH shake out in the US 08/09: 75+ acquired or closed
• PQ Medianomics (Trademark) – SpendTrack Database, UsageTrack Database, Global Opinion Leader Panel
• Leo quotes DailyDOOH
• Advertising industry is a leading indicator of economic cycles
• Netherlands is one of the leader of internet usage
• 46% of all media is used outside – great for DooH
• Are there too many anvertising and marketing choised for brand today? Leo says there are over 60 today, compared to 12 in 80s
• out of home media is estimated to be the 3rd smallest of nine ad media
• DooH is one of the most competitive and fragmented ad markets
• 2002 until 2007 there was a gold rush in DooH
• talks about growth rates in 2009 and shows spendings from 2004 until 2009
• Global DooH spend in 2009: EMEA has a 28% share on this
• Trends and Driver: Video Ad networks are largest segment, digital billboards fastest growing segment
• Econocmic impact on DooH Categories: after double-digit gains in 07 in all categories, slowed to single-digital growth in 08
• DOOH spending dominated by handful of providers. Leo shows Top 10 Networks in the US
• 90% of all DOOH companies earn less money than CBS in 30 seconds – some laughter from the audience
• Top 10 Trends: 10 – consolidation, exclusivity, content, venue-bases media, scale & cluster, measurement, attention…
• Top 10 Trends: 3 – targeting, engagement and proven ROI !!
• great presentation from Leo

Jeroen Baerents, Avnet Embedded

• Jeroen Baerents – Avnet Embedded
• Joeren explains the structure of Microsoft XP embedded
• first technical mistake, video is not working – sorry for that
• explains the Windows Embedded Family – important: long term availability and service solutions
• get rid of operating systems messages with Windows Embedded, because you do not want to have them on the screens
• Silverlight for Windows Embedded – people will use this more and more. Adobe will not like this .
• a lot of slides are marked with NDA only
• WES 2011 – new features, localized, slimmer than Windows 7, as it is componized
• WES 2011 will boot faster, reduces idle power consumption, and touch features

Bret Baas, Rai Live

• next and last speaker will be Bret Baas from Rai Live!
• cool video about RAI live
• Amsterdam RAI has a mission: enjoyable, internation, innovative, compact venue – objective: inspering people
• project focus: wayfinding and dynamic content. Pilot in 7 halls, 80 displays with LEDwalls, plasmas, lcd, projection
• RAI Live figures: 50 km of cable, several channels, 389 screen permanently installed, 311 are mobile (screens from 32-42″)
• dual screen: one screen for wayfinding and one for content
• conference organizers buy the system for their events – we did this as well