The Digital Signage ExpertThe last two days has been exceptional for the CLIPPINGs newsletter. Each day a link received several clicks that reached high above the average. The results of the clicks for articles in CLIPPINGs are posted the next day on HIT LIST. So if you have an article you’ve had posted in my newsletter then have a peek the next day into the link above and see how many readers clicked on it.
I use this to gage how the interest in certain topics is panning out. A form of social study that has always interested me since my fund management days. Numbers are crucial in any operation, with a reader pool over 10,000 around the world; it does make for interesting study.
Here are the two links; Budd’s BMW Joins ScreenScape.net Feb 22 and Feb23 was Dutch Insurance Company Takes TV Accidents To The Streets.
Budd’s BMW story is a plain classical digital signage success story. These people have used digital signage for 5 years now and are still happy with the result which is something I like to read.
The Dutch Insurance company wasn’t about digital signage but more about social media and how it can be used to decide content. Much in the same manner I use the clicks to discover content for my newsletter in the long run.
So there we have it – the main joining theme, content, chiefly important for both channels be it classic print or today’s digital display format. What the BMW folks hit on was the capacity to change content quickly which means they are constantly noting customer trends to take advantage of mood swings and geographical events. As a digital signage veteran you’d say, nothing new there, yes and no are my thoughts on the matter. What is new is the fact the term content is in the forefront of thoughts at the moment. A move that I welcome because it moves us away from the mere technical. We are beginning to see the screens through viewers’ eyes.
James van Etten, Executive Editor, The London Morning Paper