The Digital Signage ExpertWow. Talking about creativity! Talking about impact! In case you missed it; last week there was an announcement about Bus.tops (see bus-tops.com). They invented THE most creative use of screens, to reduce dwell time amongst things I presume, on top of Bus stops! Bus travelers can text message to the screen! I never believed in interactivity within digital signage. I always thought it is too much of a hassle. Bus.tops is the first idea that really makes me doubt my own doubts about interactivity.
Bus.tops fits for 100%! Remember Hannibal form the A-team? ‘I love it when a plan comes together.’ The name is so well found, so ambiguous. Great creativity. As I read their blog, they really got freedom from ‘Art Public’, the sponsor of it all. And it is fun. They created a fun box out of one of the most boring places in the world, a bus stop! Combine this with the most fun event in the world, The Olympics to be held in London 2012 and London will become an even more fun city than they are now!
London from Arts Council England on Vimeo.
This is what has to be preached by everyone within our business; use your creativity to create impact for digital signage. So Three big cheers for Bus.tops! And also for ‘Art Public’.