The Digital Signage ExpertA quick report from the London Digital Signage Show.
It’s a marathon this week – three European exhibitions in a single week in London, Düsseldorf, Madrid….. why can’t the show organizers start getting coordinated instead of canibalizing each other?? Look at the traffic, look at the number of exhibitors, look at the comments in the industry. It doesn’t do any good to anyone…
Look at our comment to the DailyDOOH post about today’s show: Twenty Stands Surely A Show Does Not Make
I share your concern with respect to too many shows, too little presence and as discussed around IBC too many show organizers trying to jump on the wagon. While at Viscom we have around 100 registrations for our Digital Signage Experts Tour, I admit that the tour at this show is not as successful. Looking closer, it appears the reason is, once again the fact that it is a pure networking show and only known faces walk the floor to shake each others’s hands.
If exhibitions don’t start to add real education, hence attracting more buyers and tangible business, these shows will not fly. This is exactly what we were targeting with the tours, and I have to say that we are proud to have partnered with Scala, confirming the need for more information, more education and a holistic view at the food chain.
We are talking to the organizers to find ways together with them to improve the overall concept, and I am sure you would have contributions and ideas as well. I can witness that they are open to hear, listen, learn and cooperate and it is in the industry’s interest to help these valid shows to develop valid concepts.