The Digital Signage ExpertWhat does it take to digitize traditional billboards and posters? What are the principles of communication at the Point of Sale? Does industry need Audience Metrics Standard – standard for qualifying DooH networks and providing a transparent calculation basis which leads to reasonable and comparable costs?
All interesting questions, and it does not stop there. Much more to be heard and many more questions to be answered at the 3rd Munich Digital Signage Conference, hosted by OVAB Europe, and taking place on October 21st at the ICM Munich. Just drop an eye at the agenda. As at any other good event, number of participants is limited, so use the opportunity and register for it. One can even save some money by using the special discount code: MCOM169.