The Digital Signage Expert

PlakaDiva 2009 is “poster and media” event that took place yesterday in Düsseldorf.

Digital Signage and the connection between Outdoor and Online were the main topics of the congress. The prominent experts as speakers and two case studies from Fanta and Germanwings, definitely gave some weight to this event.

The absolute highlight of the event was the live demonstration of the digital out-of-home advertising speed. Mr. Guido Westerwelle wrote on a board a personal message: “You are on the move. Go to vote! Yours, Guido Westerwelle.” A picture of the action was taken and within couple of minutes over the Infoscreen server in München sent to Frankfurt. His message showed up on central infoscreens on the Frankfurt’s railway station and this was filmed. The short video of the message playing on Infoscreens was sent back immediately to Düsseldorf and was running on the screen at the congress. An excellent example how fast and flexible digital signage can be!