The Digital Signage ExpertThis week the Minicom Blog speaks to Austin Dsouza, who runs the OOHic blog. Austin works for VJIVE Networks who are located in Mumbai. With India a hot-bed of digital signage activity thought it would be good to speak to someone from there.
Minicom Blog: Thanks for joining us Austin.
Austin Dsouza: My pleasure.
MB: What do you currently do at VJIVE?
AD: I coach and lead teams on setting objectives, project/program planning, and successful execution. I’m in charge of VJIVE LIVE, provide support post deployment of the screens at the partner’s network and evaluate new technologies that could prove beneficial to the company’s digital signage network.
MB: How did the blog come to be?
AD: After I joined VJIVE, I started surfing the web to find out what was happening in India and around the globe in digital signage. After looking at blogs, I thought why not start my own and direct readers to interesting things I find out.
MB: What kind of response have you had so far?
AD: A great one. I started at the end of 2007 and already are getting 150/200 readers a day. Not just from India but the rest of the world.
MB: What plans do you have with the blog?
AD: I would like to create some sort of company directory so if people were looking for something in digital signage, by region or by category they can find it. The aim of the blog is to write quality content and quality posts.
MB: How is digital signage in India?
AD: It’s becoming more and more prevalent. India is catching up with the rest of the world and expect to see more activity here in the upcoming 12 months.
MB: Where do you go to get your digital signage information?
AD: The typical sites like Wirespring, SeeSaw, the Daily DOOH as well as the digital signage resource.
MB: Nice speaking with you Austin.
AD: Likewise.