The Digital Signage ExpertWith just three days to go till the start of the Digital Signage Expo, excitement is starting to build and people are making their way to Chicago.
Continuing our look at the sessions happening at the Expo, our attention turns to Sessions 9-12 which are on after lunch.
Leading off is The Best Laid Plans which will look at the critical plans which need to be set in place when trying to install a digital network. Joe Martinez from the Impart Media Group is the moderator while, Adrian Weidmann of Adrian Weidmann Consulting and Steve Keith Platt from the Platt Retail Institute make up the panel.
Session 10 is Enabling Bull’s Eye Targeting and will look at operational issues and problems when it comes to digital signage. The panel is Real Digital Media’s Ken Goldberg, Kalpesh Vyas from The Pharmacy Channel, Tommy Teepell of Lamar Advertising and Susie Opare-Abetia from PRN.
Going Mobile is Session 11 and as it suggests, is about the digital signage opportunites and capabilities of mobile technologies.
Stephen Randall of LocaModa is the moderator and he has a panel of Michael Carter from MyThum Interactive, Ripple’s Ali Diab and Matt Lindley of Arnold One.
YouTube always attracts a lot of attention and Session 12 wiill talk about that with Is There Room for YouTube?
Matthew Coble from Schematic is the moderator. Up there with him is Lon Otremba of Access 360 Media and Patrick Moorhead from Advanced Marketing Solutions.
Again four riveting sessions where the toughest decision is which one/s to skip?