The Digital Signage ExpertOne of the areas where Digital Signage has a ready-made niche is sports stadiums. You have a captive audience for at least a couple of hours, who wants to be entertained and informed, especially when there are breaks in play.
Nearly all of them do not have the luxury of the television talking to them so they need something to capture their attention.
Often just after a big play, you will see 60,000 heads, including those of the players turning to the replay on the screen to see what just happened. There have even been instances when athletes have looked up at the screen to see how close the pursuing person is.
Recent installations at the Miami Dolphins and Calgary Flames teams showcase the latest in Digital Signage technology.
Those two as nice as they are have nothing on the Godzillatron – one of the largest HD video screens in the world. A South Dakota firm, Daktronics, was behind the project as they are behind many of the digital screens at major sporting venues.
The University of Texas is just a college football team but yet they wanted a screen of these massive dimensions.
Just as the University of Texas got their inspiration from the Arkanas Razorbacks, the Longhorns were themselves surpassed.
Holding the mantle of World’s Largest HDTV only for a few months until the Tokyo Racecourse pinched the title.
Having the technology and knowing how to use it are two separate things though. You don’t want to turn off fans by turning the sport into one long commercial. After all – the sport is the main attraction, not the screen.