The Digital Signage ExpertInteresting article here about digital signage being introduced to a mall just north of Boston.
The line which stands out is the one from Jeff Kresse of The Digital Signage Group: The United States is actually four or five years behind Asia and Europe when it comes to digital advertising
This means that the USA is about to be beseiged and inundated with digital signage.
In a piece of very-related news comes the announcement that Cisco is about to throw its hat into the digital signage ring in a very big way.
Last week, John Chambers, who is the CEO of Cisco spoke about digital signage being the killer app and last month they acquired Tivella. Tivella is a provider of digital signage software and systems.
Cisco had made its intentions clear and wants to lay claim to a huge slice of the multi-billion dollar digital signage pie. It remains to be seen how the other pieces will be divided, but rest assured they will be fiercely contested.